Growth Marketing Lead

Role Overview

We are looking for a Growth Marketing Lead to drive market research, MVP launch, and go-to-market strategy for Lean products in both Vietnam and global markets.

This role is responsible for achieving product-market fit, building scalable growth engines, and leading a high-performance marketing team with a strong growth mindset.

You will work cross-functionally with Product, Sales, and other teams to continuously improve the product and ensure sustainable growth.

Key Responsibilities
1. Market Research & MVP Launch

• Conduct continuous market research and user analysis to identify market trends, customer pain points, and opportunities.
• Validate product ideas and collaborate closely with the Product team to launch MVPs.
• Establish feedback loops to continuously refine and improve the product.
• Contribute to product positioning for both domestic (Vietnam) and international markets.

2. Go-To-Market & Growth Strategy

• Develop and execute go-to-market (GTM) strategies for new product launches.
• Drive initiatives to achieve and scale product-market fit.
• Build growth experiments and optimize acquisition, activation, retention, and revenue funnels.
• Launch Lean products in Vietnam and global markets.
• Ensure sustainable and scalable growth through data-driven decision-making.

3. Leadership & Cross-Functional Collaboration

• Build and lead a strong marketing team with a growth mindset.
• Coach, train, and improve team performance and execution capability.
• Collaborate closely with Product, Sales, and other stakeholders to deliver business outcomes.
• Take ownership of growth KPIs and revenue performance metrics.

Qualifications & Requirements

• 3+ years of experience in Growth or Marketing roles (Vietnam or Global market experience required).
• Proven experience in launching new products or leading successful GTM initiatives.
• Experience with SaaS products, productivity tools, chat support tools, or Shopify/eCommerce apps is a strong advantage.
• Strong analytical and data-driven mindset with quantitative skills.
• Hands-on experience with growth experiments, funnel optimization, and performance tracking.
• Experience leading or mentoring a team and working cross-functionally with Product and Sales.
• Proactive, fast-moving, open-minded, and comfortable working in a fast-paced startup environment.
• Fluent in English.

What We’re Looking For

• A builder who thrives in 0 → 1 environments.
• Someone who can turn insights into execution.
• A leader who balances strategy and hands-on implementation.
• A growth-driven mindset with strong ownership and accountability.

Benefits

You'll find this place irresistible

Enjoy top-tier compensation, including:

• Monthly NET take-home pay that leaves you smiling
• 13th-month salary
• 24 remote working days per year
• 12 days of annual paid leave
• Flexible working time, from Monday to Friday; weekends are yours
• Company trips and team bonding activities
• Elevate your creativity and productivity in our modern workspace

Especially:

• Shine like a rock star in our fast-growing global B2B SaaS squad
• Blaze a trail to success with our super-fast career track
• Collaborate with the brightest and coolest minds from across the globe
• Be yourself, knowing you're valued and groomed to be your absolute best.